When you trained as a therapist, I’m sure you intended to spend your days helping people. But therapists are business owners as well and need to know how to keep control of the business side of things and grow their practice to be truly successful. In this chapter, running your therapy business takes centre stage.
This section includes:
Practical paperwork, and other admin matters. We look at the paperwork you need to keep your practice legal and running smoothly, and why it’s important to keep paperwork complete and up to date.
Insurance and tax: what you need to know.
Risk assessments for you and your clients. What you should put in a risk assessment, whether you work online, from home, or from a room elsewhere.
Reflective practice and how to do it well. How reflective practice can help you and your clients.
The pros and cons of niching. Should you keep your options open or become known as an expert in a narrower area? We look at the pros and cons of both approaches to therapy practice.
Should you publish your prices? Is it better for clients to know upfront what you charge, or does this make them concentrate on price instead of value?
Making the most of networking. Are you networking to get clients or to extend your professional network for referrals and support? We’ll tell you how to be effective in both.
Word-of-mouth referrals. A successful client singing your praises is one of the best ads you can have, but how do you balance this fact with client confidentiality? How do you ask for referrals without putting undue pressure on a grateful client?
Successful blogging. What should you write about and why should you bother?
You can read an article featuring some highlights from this chapter on running your therapy business on the Hypnotherapy Directory website, by CLICKING HERE
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